When did fast food stop being fast, and why?


Have you noticed the shift in speed at fast food restaurants?

Back in the day, fast food used to actually be fast. You’d walk up to the counter, order your meal, and get it served hot, all within minutes. However, things have changed, and these days it’s a different story.

Now, you might find yourself waiting longer due to new processes like the introduction of a mid-point trolley system. Not only does this increase your wait time, but your food can also get cold quickly since it’s not kept under heat lamps.

Additionally, the emergence of self-service kiosks has significantly slowed down the ordering process. What used to take less than a minute can now take over 10 minutes. The question remains: why did fast food stop being fast? Why mess with a good thing?



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One response to “When did fast food stop being fast, and why?”




  1. Solving the Mystery: The Decline of Fast Food

    The Evolution of Fast Food: Why Did It Slow Down?

    As I reflect on the past, I recall my teenage years when going to a McDonald’s meant a quick and efficient service. I’d order a Big Mac and fries, have the person at the counter fetch it for me, pay, and either leave or sit down to enjoy my meal. It was always served hot and fresh.

    That was then. Fast forward to today, and I’m baffled by the changes that have occurred. Gone are the days of swift service. Now, they use these halfway trolleys where another worker collects your food and places it on a trolley. This extra step has significantly increased the wait time, and since the trolleys lack heat lamps, the food cools down rapidly.

    To add to the frustration, McDonald’s introduced kiosks in an attempt to streamline the ordering process. However, this has only made matters worse. What used to take less than a minute now consumes more than 10 minutes of my time.

    Curious minds wonder: why did this transformation happen? How did something that once epitomized speed and efficiency turn into a cumbersome experience?


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