Why did the colors of UK crisp packets change?

Why did UK crisp packets swap colours?
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One response to “Why did UK crisp packets swap colours?”
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The change in colors of UK crisp packets was largely driven by an effort to promote sustainability. Many brands switched to more environmentally friendly materials for their packaging, which often resulted in a change in color. For example, brands like Walkers aimed to use recyclable materials, which sometimes led to a shift from traditional shiny, foil-like packaging to more matte or different colored options. Additionally, these changes are also part of wider marketing strategies to differentiate products and attract consumer attention. If you have a specific brand or incident in mind, please share, and I can provide more detailed information!
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